Fractional Digital Leadership

Fractional digital leadership provides businesses with senior level expertise, without the cost or commitment of a full time hire. It is designed for organisations that need strategic direction, experienced leadership and clarity, but in a flexible, commercially sensible way.

Gareth O’Rourke, Managing Director of We Are Digital, works with a number of businesses in fractional leadership roles, supporting organisations one day a week, half a day a week, or one day a month depending on need. This flexible approach allows businesses to access board level thinking and hands on leadership aligned to their stage of growth.

Gareth works across a wide range of sectors, partnering with senior teams to develop and implement digital strategies, lead and mentor internal marketing teams, deliver training, and provide clear direction at board and leadership level. This often includes benchmarking performance against competitors, identifying opportunities for growth, and helping businesses prioritise the initiatives that will deliver the greatest commercial impact.

With a background in senior digital roles within the travel industry, Gareth most recently spent five years as Director of International Ecommerce and Buying, where he led a team of over 20 people and delivered more than 700 percent growth in UK website performance during his tenure. He now applies that experience across his own multi award winning agency and a portfolio of fractional leadership roles, helping businesses navigate complexity and scale with confidence.

Alongside his fractional work, Gareth holds board level and non executive positions, bringing an external perspective informed by real world delivery rather than theory. He is a well respected figure within the digital industry, known for combining strategic thinking with practical execution and a strong commercial mindset.

Fractional digital leadership is not a fixed model. The focus is on finding the right solution for you and your business, providing senior expertise when and where it adds the most value, while remaining cost effective, flexible and aligned to your long term goals.