Gareth is an experienced Director of E-Commerce with a 17-year career spanning the digital fashion and holiday sectors. With Managing Director and Director of Buying experience under his belt, he brings a deep understanding of how every element of a business connects to drive sustainable growth.

Throughout his career, Gareth has led the launch of countless new responsive websites, overseeing the full process from concept to completion—including data mapping and integration with third-party software to streamline core operations. He has successfully project-managed numerous website builds and system integrations, ensuring seamless alignment across digital marketing, eCommerce, and business functions.

Gareth’s background in retail buying and company management gives him a well-rounded perspective, which he uses to create robust strategies across digital marketing, buying, and business development. He’s adept at managing large budgets, reporting to board level, and delivering commercial results through smart use of PPC, SEO, email, affiliate, content, and social marketing.

A natural leader, Gareth is passionate about team development and believes in creating a culture that supports growth and innovation. Known for his entrepreneurial spirit, commercial acumen, and analytical approach, he thrives on new challenges and enjoys building businesses from the ground up.