The founder of We Are Digital, Gareth O’Rourke, started the business after working on the client side for 20 years, both as a business owner and heading up digital marketing teams. The frustration experienced with many agencies was that they didn’t understand the commercial needs of a business and worked in a very silo way, often to the detriment of the business. Digital shouldn’t be a silo process, and neither is running a business. Gareth wanted to change this. Understanding the client’s business is vital, as building digital campaigns and infrastructure relies on this insight so that both the agency and client are working as one, in collaboration, which is how any digital marketing campaign should be run.
Before starting We Are Digital, Gareth’s most recent role was heading up the multi-brand fashion business CHO. Over 5 years with the company as Director of International E-Commerce and Buying he grew the UK website by over 300%, launched internationally through numerous channels and launched a dedicated German website. Gareth won numerous awards including the prestigious Drapers Digital Award for Best Digital Marketing Campaign beating Miss Guided, Very and Mr Porter. Before this Gareth was responsible for the digital strategy for numerous travel and tourism businesses, both in the holiday cottage and luxury resort sectors. He successfully helped those businesses add significant revenue through improving their entire digital footprints, driving change through his passion and determination.