Tell us what you want looked at and a named specialist goes through it by hand — the same way we would if you were already paying us. You get a written report and half an hour to talk it through.
Four fields. That is all we need to get started.
Not a tool export with our logo on it. A specialist spends real time on your site and writes up what they find, ordered by what it is worth fixing first.
Technical health, content coverage, authority, and where competitors are taking ground.
Account structure, wasted spend, true cost per acquisition, and what your margin can actually carry.
Performance on real devices, journey drop-off points, mobile experience, and whether you need a rebuild or three fixes.
Creative, targeting, channel fit, and whether the ads match the platform they are running on.
WCAG 2.2 AA check with a remediation list ordered by risk — increasingly a procurement requirement.
Listing quality, advertising efficiency, and an honest read on whether marketplace volume is profitable.
Whether the numbers you are making decisions on are actually correct. They frequently are not.
Not sure? Pick the last option
Four fields. We may email once to ask for read-only access to Search Console, GA4 or an ad account if the audit needs it.
By hand. Two to four hours of a real person’s time, depending on the audit and the size of your site.
Optional, and not a pitch. If the answer is that you do not need us, that is what you will hear.
Creative, targeting, channel fit, and whether the ads match the platform they are running on.
We do this because it is the most effective sales tool we have. A good audit demonstrates competence better than any proposal, and some of the people who take one go on to become clients.
What it is not is a lead magnet with a report generator behind it. If we did that you would spot it immediately, and it would cost us more credibility than it gained us.
The report is yours whatever you do with it. Take it to another agency if you like — several people have, and we would rather that than pretend the work was worthless.
No card details, ever
No automated email sequence
One follow-up, then we leave you alone
Not added to a newsletter unless you ask
The report is yours to keep and share
We will tell you if you don't need us
Yes. No card, no trial, no minimum commitment afterwards. It costs us a few hours of specialist time, which we spend because it is a better demonstration of how we work than anything we could write about ourselves.
We will email to confirm we have it, possibly once more to request account access, then send the report. After that, one follow-up to ask whether you found it useful. If you do not reply, that is the end of it.
For a website or accessibility audit, no — the site is public. For SEO, paid media or GA4 audits, read-only access makes the report far more useful, but we can work without it and will say what we could not see.
Take it anyway. Plenty of people do. If your agency is doing well you will have independent confirmation, which is worth having. If they are not, you will have a specific written list to discuss with them.
Five working days. Occasionally faster. If we are unusually busy we will tell you when you can expect it rather than letting it drift.
One at a time. If the first one shows the real problem sits somewhere else, say so on the call and we will do the second.
Or ring us first if you would rather describe the problem out loud.
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